The Price is Right

What We Discuss:

This virtual executive event shares our best tactics around price discovery and optimization. 

Turn/River’s portfolio operations team shares our best templates and frameworks around market price research, optimal pricing strategies, and customer communications best practices when it comes to price-related topics. 

Topics covered include:

• Frameworks to understand your value proposition and market worth of your product
• Templates to understand customers’ willingness to pay to drive price bundling, upsell, and cross-sell
• Transitioning from one-time, transactional, or free product to a subscription revenue model