Resources // Online Webinar
The Price is Right
Strategy & Operations
What We Discuss:
This virtual executive event shares our best tactics around price discovery and optimization.
Turn/River’s portfolio operations team shares our best templates and frameworks around market price research, optimal pricing strategies, and customer communications best practices when it comes to price-related topics.
Topics covered include:
- Frameworks to understand your value proposition and market worth of your product
- Templates to understand customers’ willingness to pay to drive price bundling, upsell, and cross-sell
- Transitioning from one-time, transactional, or free product to a subscription revenue model

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