Resources  //  Online Webinar

The Price is Right

Strategy & Operations
Taras Naumenko
Taras Naumenko

What We Discuss:

This virtual executive event shares our best tactics around price discovery and optimization. 

Turn/River’s portfolio operations team shares our best templates and frameworks around market price research, optimal pricing strategies, and customer communications best practices when it comes to price-related topics. 

Topics covered include:

  • Frameworks to understand your value proposition and market worth of your product
  • Templates to understand customers’ willingness to pay to drive price bundling, upsell, and cross-sell
  • Transitioning from one-time, transactional, or free product to a subscription revenue model

Our portfolio companies have leveraged these tactics to:

  • Increase ACVs 11X
  • Improve net retention 2X+
  • Transition from freemium, usage-based, or perpetual license revenue to 100% subscription software revenue

 

price-is-right-chart

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