Bob Crissman Vice President, Channels
At T/R it is our job to bring together the right marketing plans, direct sales motions, customer success systems, and channel plays to win in the market.
Well-developed channels provide a way to quickly scale a business. I love working with channels as they are an effective way for technology companies to reach markets, prospects and customers that they otherwise would not have access to.
I never initially set out to be in private equity. When Turn/River reached out to me, at first I thought they must have made a mistake as I had no background in the field. Once I learned more about T/R’s unique operating approach though I jumped at the chance to join the team. The firm has really brought together an all star, go-to-market team with a group of people that have proven themselves as leaders in their given functions who also love to team with our portfolio companies to help them grow.
Much like F1 teams, T/R’s job is to bring together all the ingredients to not just win an individual race but to win the Championship each season. In F1 it’s all about the right chassis, engine, driver and pit crew. At T/R it is our job to bring together the right marketing plans, direct sales motions, customer success systems, and channel plays to win in the market.
I’ve loved having the opportunity to build winning teams and help my channel partners grow. And I am proud of the fact that channels have become one of the significant growth drivers in T/R’s go-to-market mix.
When not watching F1, I’m a big college football fan, cheering on USC and Notre Dame.