Geri Cruz Vice President, Marketing
It’s fulfilling to help our portfolio companies achieve their goals, overcome rising challenges, and find new avenues of success.
Every day at Turn/River is an intellectual challenge in assessing the best path forward for a portfolio company’s growth. It’s fulfilling to help our portfolio companies achieve their goals, overcome rising challenges, and find new avenues of success.
At T/R, I work with our acquisitions to optimize and improve their marketing teams, campaigns, and processes. Although I majored in chemical engineering in college, I discovered my true love for marketing during my very first internship. It kickstarted my career in marketing, one that combines the quantitative discipline of engineering with the creative elements of marketing to propel data-driven growth.
I was drawn to T/R for the opportunity to share my knowledge and experience with a diverse set of companies and help them drive new levels of growth. In my role as VP of Marketing, I combine creativity with data to develop innovative approaches to solving problems.
As a team player, I’m motivated every day to take on new challenges and look for process improvements along the way.
When I’m not working, I love to get outside. You’ll find me swimming in the ocean, cycling, hiking, and trail running.