Jarrett Stringfellow Principal, Go To Market

“Where there’s a will, there’s a way,” is something I take to heart every day. Between Turn/River’s talented team and our amazing partners in the portfolio, we pursue our goals with intention and confidence. 

I spent the first four years of my career in the financial services industry, starting a demand generation business for mortgage companies. I’ve worked in software sales at Verizon, joined SaaS startup Visage, and worked for the fintech company SquareTrade. With each of these roles, I became more and more interested in understanding the analytics behind a go-to-market strategy, and how data can help us find insights and predictability that improve our decision-making. Leveraging those principles, I joined a marketing technology startup called Impact and built their account management team. 

Today, building solid and lasting relationships is an essential part of my work with T/R. I partner with CEOs in our portfolio to leverage the skillsets and aptitude of their management teams and our ops team to build and deploy repeatable playbooks that drive growth. I find joy in helping members of our portfolio companies achieve their goals, but the path to victory is a long road filled with many obstacles. Strong relationships enable us to openly and honestly work together to meet any challenges we face as a team.

An interesting fact about me is that I was in a Bay Area Rapid Transit advertisement that ran for an entire year in every train and station. In my free time, I like to make up silly games with my daughter, read, and play basketball and golf.